If you think that your email list is just a group of people who have signed up to receive your emails, think again. In reality, it is your most valuable asset when it comes to marketing your business. Email marketing might seem antiquated to many but according to an article by NeilPatel.com email marketing is still the number one driver of most revenue to businesses.
Why? Because your email list is made up of people who have already shown an interest in what you have to offer. They are your target audience. And, when you have a well-segmented email list, you can be confident that you are sending your messages to the right people, at the right time.
Many people think that social media is the way to grow your exposure, and yes, that is partially true. But social media platforms belong to the companies that own them. As we all know, anything posted on social media is subject to their shifting algorithms, which may affect your exposure. Online marketing expert Amy Porterfield said it best, "Don't build your entire business on rented real estate."
In actuality, your email list is the only real estate you own. So, if you're not already focused on building your email list, now is the time to start. And if you're not sure how to get started, we've got you covered. And here are 6 fast and furious ways to get the job done today!
1. Use a sign-up form on your website
One of the easiest ways to grow your email list is to add a sign-up form to your website. This will allow people to sign up to receive your emails directly from your site.
You may use your website’s building platform, such as WIX or SquareSpace that include email landing pages. No website? There are a number of different tools that you can use to create sign-up forms, such as MailChimp, ConvertKit, or Flodesk and so many more.
2. Add a sign-up form to your social media profiles
Another easy way to grow your email list is to add a sign-up form to your social media profiles. This will allow people to sign up to receive your emails directly from your social media pages. There are a number of different tools that you can use to create sign-up forms for social media, such as LeadPages and Hootsuite. Or use your existing website landing pages to get the job done.
3. Run a contest or giveaway
One of the best ways to grow your email list is to run a contest or giveaway. This will allow you to attract new subscribers who are interested in winning prizes. Giveaways can include a list of targeted tips, tricks or hacks to benefit your subscriber, discounts on services for new subscribers, a downloadable e-book or a workshop. Get creative with what you think your target audience would value the most.
4. Create valuable and compelling Content
The most intuitive way to grow your email list is to provide valuable content to your subscribers. This will help you attract new subscribers who are interested and encourage existing subscribers to share your content. Make sure your content is relevant to your target audience and provides them with real value. Mainly, keep it fresh, keep it interesting, and keep it consistent.
5. Cross Pollinate Your Digital Content
Once your email list is up and running, it's important to promote it as much as possible. So hyperlink your sign-up across all your pages offering readers multiple opportunities. Also link to other content. A good example of this is my recent blog post calld 60 social media ideas for when you’re fresh out. Also, paid aid advertising can be a great way to reach a larger audience quickly and generate more leads, but it is not necessary.
6. Analyze your results
Once you've been promoting your email list for a while, it's important to analyze your results to see how well it's performing. This will help you determine whether or not your efforts are paying off and what you need to do to improve your results. Sites such as Google Analytics, Clicky or even your existing website platform may have analytics tools to track the number of subscribers you're getting, the open rates and click-through rates for your emails, and the overall engagement with your content.
In conclusion, despite the fast-driven hyper tech age we live in, there remains no substitute for nurturing and growing your business like the email list. So why not get started and in just a few minutes a day you’ll see results.
Contact me to find out how I can help you grow your subscribers list today.
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